I started making fragrances in my dorm room because I couldn't find a brand that represented what I cared about.

Everything I saw was built around chasing an idea of ultra-luxury that didn't feel real to me.

So I taught myself perfumery. I spent many months and a lot of money on raw materials and on testing formulas that didn't work.

But I kept going because I wanted to create something for people like me, people who are developing themselves and care about how they show up.

This brand is for them.