I started making fragrances in my dorm room because I couldn't find a brand that represented what I cared about.

Everything I saw was either built around celebrity faces or chasing an idea of ultra-luxury that didn't feel real to me.

So I taught myself perfumery. I spent many months and way too much time and money on raw materials, watching YouTube videos, and testing formulas that didn't work.

But I kept going because I wanted to create something for people like me, people who are working on themselves and care about how they show up. This brand is for them.